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Digital Marketing 2021

Digital marketing is promoting the brand to connect with customers using different digital platforms and marketing channels. Also called online marketing.

"Philip Kotler is the Father of Digital Marketing"

In this modern world, digital marketing is an enormous system of the channel which marketers used to advertise their brands, it is much more different while comparing to offline marketing and an easy way to connect the peoples. To know about today's digital marketing everyone has learned in-depth to achieve the potential digital marketing which helps to promote the brands. It will help to engage the people easy through the different channel but we have learn more about digital marketing strategy. For the future of digital marketing, we have invented and develop more digital medium to reach potential customers.

Why Digital Marketing is important?

Presently, there is a change in time, the medium of marketing also changed. Using Digital Marketing to promote the products or services we can easily track the potential audience. It will help to reach the audience more effectively and identify the active customers. While comparing to traditional marketing it will save money and reach out to more customers. Most importantly it will monitor and track quickly and easily. 

Digital Marketing is favorable for?

Digital Marketing favorable for Business to Business as well as Business to Consumer. The main difference between them,

BUSINESS TO BUSINESS: 

  • Long-Term decision making.
  • More than 1 connections.
  • Based on logic.

BUSINESS TO CONSUMER:


  • Short -Term decision making.
  • One on one connection.
  • Based on emotions.

Types of Digital marketing: 

There are different digital marketing types each of them has different methods and mediums.
  1. Social media marketing
  2. Email marketing
  3. Affiliate marketing
  4. Pay Per Click 
  5. App marketing
  6. Quora marketing
  7. Content marketing
  8. Search engine marketing
  9. Search engine optimization

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