CHALLENGES ON INSTAGRAM MARKETING

In recent years Social media marketing playing a vital role, In that their lots and lots of social marketing platforms are there like Facebook marketing, Instagram marketing, LinkedIn marketing, YouTube marketing and so on. In recent days Instagram marketing plays a major role like the coin has two phases that this medium marketing also contains lots of challenges like privacy and policy issues, targeting an audience, retaining customers, providing sufficient information's and generating and converting customer's into buyers. In social media, there are some major challenges the marketers facing during there is a major challenge what the marketers facing during their promoting the product and services. Providing sufficient product and price information, generating more followers and converting them into customers.

Today's social media marketers facing lots of challenges some follow as

1. Retaining customers
2. Developing
3. Attractive content
4. Targeting an audience
5. Getting followers

1. Retaining customers

Retaining potential customers is a big task. Where customers are satisfied with the product or services provided by the firm will remain with them. It should be trustable and loyal, then attracting them with your service will also. Proper guidelines and attractive content will help to retain them on our products and services. Having a humanistic relationship with the customers will help to retain them. Solving and answering the queries and questions from the customers will retain them.

2. Developing a strategy

There should be clear objectives and goals to create a marketing strategy. Developing the marketing strategy is not a matter, the bigger task and war is implementing them according to your goals and objectives is going to be matter. Marketing is not the same for the firm, it depends on the products and services that you going to marketing on social media. Each firm has different methods and star strategies to market their product but the main thing is handling it in a product and implementing it positively will lead to success.

3. Attractive Content

Content is the heart of marketing, there are different types of content. The content will play a vital role in marketing a product or service, the content should be effective, impressive, trustable and relevant. Creating content should be relevant to the marketing strategy, products or services, and objectives. Delivering quality and realistic content will create a good impression among the customers. The way you delivering the best relevant content will more helpful in social media marketing. 

4. Targeting an audience

Targeting an effective audience is a major challenge that every social media marketer facing. Targeting a potential customer is much more difficult, we have to apply different strategies to catch them. The strategy should be highly effective and efficient. Track an audience who is actively for the product or services related to yours. Deciding who is your target audience and tracking will help to proceed step by step process of action. Promoting products or services and partnering with the influencers with followers of your customers will also help.

 5. Getting followers

Nowadays, getting more followers on social media is one of the biggest challenges that every social media marketer facing. There are a vast number of marketers are using Instagram marketing with the same product and services in that attracting and getting valuable customers as followers is the biggest challenge in this modern digital world.