Skip to main content

Customers' Perception Towards Instagram Marketing

ARTICLE


OBJECTIVES OF THE STUDY:

  • To measure customer satisfaction and perception.
  • To find out the factors influencing the customer's perception.
  • To create awareness among the customers towards Instagram marketing.

SCOPE OF THE STUDY:

The study focuses on customer perception towards Instagram marketing. Customers' perceptions will build a great personality on the brand. The personality will create trust, confidence, and goodwill in your product or services.  There are some challenges faced by a customer on Instagram marketing in both positive and negative manner. Customers have to Find out the best quality and quantity product and service at a reasonable price and it must be user friendly. To find out the factors that influence the customer's perception of Instagram marketing are price, quality, quantity, consistency, reputation, and value. The study focuses on converting users into customers and customers into buyers.

STATEMENT OF THE PROBLEM:

  • In this digital world each individual having smartphones with internet facilities 90% of people using social media networking.  Most of people are not aware of social media marketing like Facebook marketing, YouTube marketing, and Instagram marketing.
  • Due to less awareness of Instagram marketing, there is a problem in attracting the large number of customers.  In this paper we are going to find how many people has been aware of Instagram marketing and how many people are not aware of Instagram marketing.

LIMITATIONS OF STUDY:

This study determines the customer perception of Instagram marketing.  The sample data were collected from the limited age above 18 to below 50.  The study has targeted the social media users in Tamil Nadu and real-time feedbacks are gathered from 270 samples.

SUGGESTIONS:

This study shows that Instagram is one of the trending social media platforms but, developing marketing medium.  Most people are not aware of Instagram marketing it is one of the drawbacks in development. The information must be sufficient and effective to a customer it will generate more followers and customers.  Each poster should be clear and easy to understand the scope of a product and service.  Developing a brand among the public will creates more personality towards your products and service. From this study, we understood that Instagram's marketing reach is not the same as Facebook marketing, YouTube marketing, compared to other medium Instagram marketing reach among the users is less. 

CONCLUSION:

Rapid growth in social media has been created the need for platforms to evaluate the demands of consumers. Over the year there have been many successful social media platforms were developed. Social media influencing the perception of customers and changing consumer behavior. Compared to other social marketing mediums Instagram marketing contains a lower number of customers.  According to the study, and awareness towards Instagram marketing is lesser than other mediums.  Creating an individual’s perception is the greatest challenge, it purely depends on the brand and company.  It helps the marketer to interact with the customers globally and nationally.  Instagram is trending social media in mobile applications but developing marketing medium.


Topics

Comments

Post a Comment

Popular Posts

SOCIAL MEDIA MARKETING

    Social media marketing is the process of connecting with your customers through social media platforms. It is the action of creating the content, videos, stories, and relevant activities to engage and market your product and services on various social media platforms.  Social media marketing is one of the digital marketing platforms which helps the marketers to market their product and services on the different social media platforms.  It is all about connecting with customers and helping them to understand the brand.        DIFFERENT SOCIAL MEDIA PLATFORMS Nowadays social media marketing become a quick trending platform to engage the customers and easy to target and retain the customers through these platforms. These are some of the popular platform used to develop the brands development and promotions.  Facebook Twitter Instagram Pinterest LinkedIn Snapchat        FACTORS INFLUENCING SOCIAL MEDIA MARKETIN...
1 comment
Read more

Digital Marketing 2021

Digital marketing is promoting the brand to connect with customers using different digital platforms and marketing channels. Also called online marketing. " Philip Kotler  is the Father of Digital Marketing" In this modern world, digital marketing is an enormous system of the channel which marketers used to advertise their brands, it is much more different while comparing to offline marketing and an easy way to connect the peoples. To know about today's digital marketing everyone has learned in-depth to achieve the potential digital marketing which helps to promote the brands. It will help to engage the people easy through the different channel but we have learn more about digital marketing strategy. For the future of digital marketing, we have invented and develop more digital medium to reach potential customers. Why Digital Marketing is important? Presently, there is a change in time, the medium of marketing also changed. Using Digital Marketing to promote t...
Post a Comment
Read more

Microsoft

Microsoft Corporation is a multinational technology company.  They providing personal computers,  computer software, and other affiliated services. It was founded by Bill Gates and Paul Allen in the year 1975, 4th April in New Mexico, United States. CEO of Microsoft Corporation is Satya Nadella .  Microsoft has based these industries, software development, Internet, Cloud Computing, Video games, Social media networking services, computer hardware and consumer electronics. Among the top biggest companies like Google, Apple, Twitter, Amazon, Microsoft also one them in the world. It contains the largest number of users around the world they providing multiple products and services. In 2020, Microsoft ranked No.21 at Fortune 500 ranking of the largest United states Corporations by total revenue, Revenue will be around the US $143 billion. Roughly 166,457 employees are working.  Products and Services: These are the products and services they are providing Pr...
Post a Comment
Read more