INSTAGRAM MARKETING

Instagram is one of the social media networking services, Launched in 2010.  Nowadays, it became incredible for E-commerce marketing. It provides the best opportunity for social media marketers. At present days, Instagram users are more active than other social media users.  Around 100 million users in India. Compared to other E-marketing, Instagram is the most engaged social media platform which holds 25 million brands, and 2 million advertisers are using this platform to promote their products and services. Instagram marketing converting users into customers and customers into buyers. The perception of the customers plays a vital role in generating new customers and retaining the existing customer. Instagram marketing is one of the ways to change consumers' shopping behaviour. This focuses on reasons that attract the consumers, by posting attractive photos and videos will create a personality to your brand. Many companies are using to advertise and sell their product and services.  Instagram promotion is similar to Facebook in targeting an audience. It is one of the developing social media marketing sources. It will help you to measure customer perception and satisfaction quickly and easily. 

Digital marketing is business through the online using application, websites, and other digital platforms.  According to the survey the first and last thing that we do in our daily life is using the internet and nowadays peoples are very curious to be active in social media. There is a large number of social media platforms are available.  Like one of the social media platforms for digital marketing is Instagram. Instagram is one of the social networking services created by “Kevin Systrom and Mike Krieger” and owned by Facebook.  

In many ways, it is different from another social networks.  Around 100 billion Instagram users in the world.  In India, there are 100 million users.  Day by day Instagram users is increasing and becoming a more popular mobile application.  It belongs to the most well-liked social network and ranked as the third-largest social media network.  

India was ranked as the second-largest Instagram user country in the world. In early-stage they only offer photos and videos but, today they included Analytics, igtv, stories, and other new ideas which help the users to develop the business.  Instagram is an effective platform for business.  It helps to different scales of business from small scale to large scale business.  

Why Instagram Marketing is important?

Instagram contains a large number of openings for E-commerce to showcase their products and service through photos, videos, reviews, and Electra. Even some companies recruiting through Instagram.  Products will see by everyone but, converting them into a buyer is the biggest challenge.  There is less awareness on Instagram marketing towards customers, creating awareness is more important. Most of the businesses are still not entered into Instagram marketing.  It became a trending marketing source compared to other social media like Facebook, Twitter, etc.  

Instagram contains a higher business rate. Through Instagram, each individual can create their business platform for free of cost by converting their professional account into a business account. It allows you to choose a category that what you do.  The main drawback of Instagram marketing is privacy and security issues.  

Instagram will make it easy to get feedback in real-time.  For retailers, it is a great medium for marketing. It will help to sell the products and services to a customer through an advertisement.   Hashtags are the best-ever tool for engaging an audience.  

Creating the relevant hashtags will build the brand among customers. To become well versed in Instagram marketing you have to create a strategy, setting goals and objectives, target audience, and post frequently.