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Advertisement

Advertisement is a process of communicating the information of brands, products or services on newspapers, digital media, radio, posters and some other related platforms. 

WHY ADVERTISING IS NEEDED?

Advertising helps to educate the customer about the brand, product and service available in the market. In businesses, advertisements will take advantage of promoting the brand, product and service. Consumers will get clear information about the brand and product through an advert. It will also help to attract all the age groups including the kids. A positive advertising strategy will allow the customers to trust the brands, product or service. It will encourage the people's to buy or try the brand and products. 

TYPES OF ADVERTISING:

There are numerous varieties of advertising, which will help the companies to attract customers. 

1. Online advertising

Online Advertising is also known as digital advertisement. Online advertising is one of the fastest growing type of advertising. It is the form of conveying the message about the products or services through the digital platforms like social medias and advertising in other related digital medium. Presently it is the trending way of advertising to create attention of customers towards brands, products and services. 

  • Social media Ads
Advertising using social media networking is refer to social media advertising.  It will involves in creating a content to promote and to inform about the brand, product and service. By creating the content, poster and videos we can engage the customers. 
  • Global Advertising
Global Advertising is one type of online advertisement. These type of ads are homogenous and run through the entire world in English language and single ad will runs throughout the world.  The best example is Apple. 
  • SMS Ads
SMS ads refers to communicating the message of product and brand through the SMS.  The main source of SMS ads is mobile. 

Advantages of Online Advertisement:

  1. Better engagement
  2. Global reach
  3. Attract targeted audience
  4. Quick reach to customers
  5. Less expensive

2. Offline advertising

Offline advertisement is advertising through the traditional media. Tracking and reporting is somewhat complicated while compare to online advertisement.   

  • Television Ads
Television Ads are still best platform for advertising. It will help reach the customers very easily and have a large number of audience. Political advertisement are common to some countries and there is restrictions for some countries and banned in some countries.  Announcement is one kind of type which is more flexible and less expensive. Sponsored program is other kind which build an image for its products. 
  • Magazine Advertising
Magazine ads are printed type of advertisement will be in the form of print. Ads are printed in the magazine placed in the corner or the entire pages. Ads will be related to magazine, Product, and service ads will based on the content of the magazine.
  • Radio
Nowadays this type of ads playing very less role. Most the brands are not preferred radio advertisement. 

  • Outdoor Ads
Outdoor advertisement is refers to displaying the brand promotion in the large poster and in large buildings.  The printed ad will displayed in crowed area like mall, theater and etc.

Advantages of offline Advertisement:

  1. Lower in Audience reach.

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