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Advertisement is a process of communicating the information of brands, products or services on newspapers, digital media, radio, posters and some other related platforms.  WHY ADVERTISING IS NEEDED? Advertising helps to educate the customer about the brand, product and service available in the market. In businesses, advertisements will take advantage of promoting the brand, product and service. Consumers will get clear information about the brand and product through an advert. It will also help to attract all the age groups including the kids. A positive advertising strategy will allow the customers to trust the brands, product or service. It will encourage the people's to buy or try the brand and products.  TYPES OF ADVERTISING: There are numerous varieties of advertising, which will help the companies to attract customers.  1. Online advertising Online Advertising is also known as digital advertisement. Online advertising is one of the fastest growing type of advertisin...

Meesho is India's money-earning application, founded in the year 2015 by Vidit Aatrey and Sanjeev Barnwal. It will help to earn money through social media networks. It is an online shopping app and helps to Resell products. Meesho helps most of the women's from home and helps to restart their businesses. Meesho is India's first startup to receive investment from Facebook. One of the most trending e-commerce application in India. People who willing to start a small scale business can start their online stores from the social media platforms like Facebook, WhatsApp, Pinterest, Instagram and other mediums.  HOW TO START A BUSINESS? There are different categories like women, men, kids, home appliances, jewellery, electronics, Bags, footwear, health products and beauty products. You have to choose the category and product, then fix the margin price that you are going to collect from the customers. It is one of the most beneficial opportunities ...

IoT (Internet of Things) is a device that controls every objects through an internet. IoT devices has become popular in smart watches and home management products.  The term IoT is founded by Kevin Ashton, coined in the year 1999. IoT in farming is a device which allows to monitor and gather the data and analyze remotely in the real time. It will Collects the information like weather conditions, soil moisture, crop condition, and time to cultivate the crops.   IoT transforming smart future Agriculture With the massive growth in the world's population, the demand for the need of food is enhanced. There is enormous demand for producing food.  According to food and agriculture organizations reports In 2025, we need to produce 70% of food huger than now.  This transformation concentrating on helping farmers. The farmers can monitor their field conditions from anywhere. IoT in agriculture uses the drones, remote sensing, robotics and imaging.  ...

Microsoft Corporation is a multinational technology company.  They providing personal computers,  computer software, and other affiliated services. It was founded by Bill Gates and Paul Allen in the year 1975, 4th April in New Mexico, United States. CEO of Microsoft Corporation is Satya Nadella .  Microsoft has based these industries, software development, Internet, Cloud Computing, Video games, Social media networking services, computer hardware and consumer electronics. Among the top biggest companies like Google, Apple, Twitter, Amazon, Microsoft also one them in the world. It contains the largest number of users around the world they providing multiple products and services. In 2020, Microsoft ranked No.21 at Fortune 500 ranking of the largest United states Corporations by total revenue, Revenue will be around the US $143 billion. Roughly 166,457 employees are working.  Products and Services: These are the products and services they are providing Pr...

Digital marketing is promoting the brand to connect with customers using different digital platforms and marketing channels. Also called online marketing. " Philip Kotler  is the Father of Digital Marketing" In this modern world, digital marketing is an enormous system of the channel which marketers used to advertise their brands, it is much more different while comparing to offline marketing and an easy way to connect the peoples. To know about today's digital marketing everyone has learned in-depth to achieve the potential digital marketing which helps to promote the brands. It will help to engage the people easy through the different channel but we have learn more about digital marketing strategy. For the future of digital marketing, we have invented and develop more digital medium to reach potential customers. Why Digital Marketing is important? Presently, there is a change in time, the medium of marketing also changed. Using Digital Marketing to promote t...

FOUNDER & CEO OF MULTINATIONAL TECHNOLOGY COMPANY AMAZON Jeffrey Preston Bezos is his full name and born on January 12, 1964, in Albuquerque. He is one of the top American Business Magnate. He is Graduated in Electrical Engineering and Computer Science from Princeton University in 1986. then, from 1986 - 1994 he worked on wall street. In 1994, he started Amazon . At early, he started Amazon as an online bookstore with few employees in 1994 and he delivered his book on the car and he expanded to E-commerce products. now,  Amazon is the world's largest online sales company. Amazon is the world's largest internet company by revenue. Amazon is the world's largest virtual assistants and cloud infrastructure service provider through the Amazon web services. Later, In 2000 he founded Blue Origin which provides the aerospace manufacturer and sub-orbital spaceflight services. In 2015, a New Shepard vehicle reached space and landed on the earth successfully.    He ...

Technology is the scientific knowledge that is used for industry. It defines the process, methods and skills used to accomplish a goal of an organization and individuals. With the advancement of technology, we can see the development of the Nation.  Today's technology enables faster change and progress. IT professionals are constantly learning these technologies to upskill themselves.  CATEGORIES OF TECHNOLOGY: In technology, different kinds of categories were benefiting various sectors. These are the six categories  Construction Transportation Manufacturing Medical Energy power Bio and Agricultural  LIST OF TRENDING TECHNOLOGY: These are the top 10 trending technologies in 2021. Artificial Intelligence and Machine Learning Robotic Process Automation Quantum Computing Edge Computing Blockchain Virtual Reality And Augmented Reality 5G Technology Internet of Things Cyber Security Internet of Behavior 

YouTube marketing is used to promoting the business and products or services through company's official YouTube channels and YouTube Ads. It is a platform that allows marketers to develop unique content for their products and services and it is easy for views to share and consume. YouTube is the internet's second-largest platform. Creating content and ads will engage and attract viewers. It is one of the best platform to convert viewers into a customers. YouTube is one of the best entertainment platform and different from other social media. It has a huge number of audience right now no one is their without knowing YouTube. Since Small business and startup companies are busy with the YouTube marketing to reach their brands to the customers and targeted audience.  WHY YOUTUBE MARKETING IS IMPORTANT? YouTube marketing is important for small business and startup companies which will helps them to promote their brands and create a brand awareness among the a...

ARTICLE OBJECTIVES OF THE STUDY: To measure customer satisfaction and perception. To find out the factors influencing the customer's perception. To create awareness among the customers towards Instagram marketing. SCOPE OF THE STUDY: The study focuses on customer perception towards Instagram marketing. Customers' perceptions will build a great personality on the brand. The personality will create trust, confidence, and goodwill in your product or services.   There are some challenges faced by a customer on Instagram marketing in both positive and negative manner. Customers have to Find out the best quality and quantity product and service at a reasonable price and it must be user friendly. To find out the factors that influence the customer's perception of Instagram marketing are price, quality, quantity, consistency, reputation, and value. The study focuses on converting users into customers and customers into buyers. STATEMENT OF THE PROBLEM: In this d...

    Social media marketing is the process of connecting with your customers through social media platforms. It is the action of creating the content, videos, stories, and relevant activities to engage and market your product and services on various social media platforms.  Social media marketing is one of the digital marketing platforms which helps the marketers to market their product and services on the different social media platforms.  It is all about connecting with customers and helping them to understand the brand.        DIFFERENT SOCIAL MEDIA PLATFORMS Nowadays social media marketing become a quick trending platform to engage the customers and easy to target and retain the customers through these platforms. These are some of the popular platform used to develop the brands development and promotions.  Facebook Twitter Instagram Pinterest LinkedIn Snapchat        FACTORS INFLUENCING SOCIAL MEDIA MARKETIN...

Instagram is one of the social media networking services, Launched in 2010.  Nowadays, it became incredible for E-commerce marketing. It provides the best opportunity for social media marketers. At present days, Instagram users are more active than other social media users.  Around 100 million users in India. Compared to other E-marketing, Instagram is the most engaged social media platform which holds 25 million brands, and 2 million advertisers are using this platform to promote their products and services. Instagram marketing converting users into customers and customers into buyers. The perception of the customers plays a vital role in generating new customers and retaining the existing customer. Instagram marketing is one of the ways to change consumers' shopping behaviour. This focuses on reasons that attract the consumers, by posting attractive photos and videos will create a personality to your brand. Many companies are using to adver...

In recent years Social media marketing playing a vital role, In that their lots and lots of social marketing platforms are there like Facebook marketing, Instagram marketing, LinkedIn marketing, YouTube marketing and so on. In recent days Instagram marketing plays a major role like the coin has two phases that this medium marketing also contains lots of challenges like privacy and policy issues, targeting an audience, retaining customers, providing sufficient information's and generating and converting customer's into buyers. In social media, there are some major challenges the marketers facing during there is a major challenge what the marketers facing during their promoting the product and services. Providing sufficient product and price information, generating more followers and converting them into customers. Today's social media marketers facing lots of challenges some follow as Retaining customers Developing Attractive content Targeting an audience Getting...